We take an honest look at our experiences in marketing, agencies and business in general - the good, the bad and the downright ugly.
Two Mikes with plenty to say. Unapologetic, transparent conversations on marketing. Sometimes we're rude, sometimes we're kind, but we're always honest.
With stories aplenty and an unrelenting enthusiasm for exposing the truth; we're poachers turned gamekeepers. Come on in, bunker down, and shut the door, as we let you in on what happens behind closed doors.
Subscribe to the podcast and hear our uncensored thoughts, tips on what to do and what to look out for and the odd suggestion for a book to read or podcast to listen to - feel free to drop us a note if you want to join us. Of course "any resemblance to actual persons or businesses, living or dead, is purely coincidental".
Episodes
stream 1
it's over for the platform monkeys
We get into a debate about the dictionary emerge definition of a platform monkey, as well as exploring how to spot one and what to do if you think one has too much control of your paid promotion budget.
We take a look at some of the latest platform updates and tools which are sending monkeys to recruiters and have a think about whether there is a balance between doing some monkeying around AND bolting in advanced tactics.
Episode coming soon to ⦿ ON AIR
stream 2
where does marketing end and sales begin?
We're starting to wonder whether there even is a line.
Slowly but surely marketing remits have shuffled into sales territory and sales have starting hijacking marketing's tools and tricks - we have a chat about where this mysterious line lies, who benefits from moving it about and how best to make it all work together more seamlessly.
Episode coming soon to ⦿ ON AIR
stream 3
"It's a fine thing for the trade"...?
In Stream 1 of 'Two Open Mikes', we chat about the pros and cons of specialists and generalists including how they fit into this brave new world of tech and tools. We also have a natter about the upsides and downsides of agencies outsourcing work to specialist freelancers, for both the agency and its clients, as well as sharing some hints, tips and a couple of thoughts on a book we’ve just read.
Episode coming soon to ⦿ ON AIR
Launching a new arm of the business to High-Net-Worth individuals.
Cowgills are an entrepreneurial firm of accountants, offering a holistic range of services to clients across all industries and sectors.
What we delivered for Cowgills:
Messaging and audience strategy for their new Trusts service
Website design and build
Video interviews for site content
Marketing collateral; brochures, leave behinds, wrap arounds
We’ve seen what happens when technology and tools are prioritised over people and processes; the quality of work is poor, people lose interest and projects stagger along.
We encourage a people-first approach, where real conversations and collaboration are given the space to flourish. Where tools and processes are put to work with us, not instead of us. Dialogue, honesty and quality time working together allow more ideas to bounce around, more energy to bring things to life and a much higher quality of work.
Launching a new arm of the business to High-Net-Worth individuals.
Cowgills are an entrepreneurial firm of accountants, offering a holistic range of services to clients across all industries and sectors.
What we delivered for Cowgills:
Messaging and audience strategy for their new Trusts service
Website design and build
Video interviews for site content
Marketing collateral; brochures, leave behinds, wrap arounds
Launching a new arm of the business to High-Net-Worth individuals.
Cowgills are an entrepreneurial firm of accountants, offering a holistic range of services to clients across all industries and sectors.
What we delivered for Cowgills:
Messaging and audience strategy for their new Trusts service
Website design and build
Video interviews for site content
Marketing collateral; brochures, leave behinds, wrap arounds
2. Launching a new arm of the business to High-Net-Worth individuals.
Cowgills are an entrepreneurial firm of accountants, offering a holistic range of services to clients across all industries and sectors.
What we delivered for Cowgills:
Messaging and audience strategy for their new Trusts service
Website design and build
Video interviews for site content
Marketing collateral; brochures, leave behinds, wrap arounds
Launching a new arm of the business to High-Net-Worth individuals.
Cowgills are an entrepreneurial firm of accountants, offering a holistic range of services to clients across all industries and sectors.
What we delivered for Cowgills:
- Messaging and audience strategy for their new Trusts service
- Website design and build
- Video interviews for site content
- Marketing collateral; brochures, leave behinds, wrap arounds
Evolving the identity and digital infrastructure for a training studio.
BodyPro is a well-established chain of personal training studios, selling one-2-one training and group fitness classes to the local community in the North West.
What we delivered for Bodypro:
- Brand evolution & visual identity development
- Website design and build
- Creating a new back-end digital infrastructure
- Digital consultancy & training to the existing team
- Paid promotion to re-launch the new site
Relaunching an interim identity for a global wellness brand.
Sodexo Circles is a workplace solutions provider, offering concierge services to some of the most productive companies across the globe.
What we delivered for Sodexo Circles:
- An interim brand strategy and visual identity
- Website design and build
- Re-designing marketing & sales collateral based on the rebrand
- Video design and production
Launching a new player in the health & fitness sector
FLX is one of the UK’s first assisted stretching companies, the latest fitness trend taking the US & Canada by storm.
What we delivered for FLX:
- Marketing strategy & consultancy
- Brand development & visual identity
- Website design, build & digital business back-end
- Promotional video
- Studio design & merchandise
- Paid promotion management
Re-igniting a building solutions consultancy
A mechanical and electrical engineering company, working with Facilities Managers & Public Sector organisations on upgrading systems, remedial works and repairs.
What we delivered for Kelly & Knight:
- Brand development
- Brand identity
- Full site design
- Full build with editable, replicable, self-publish modules
Bringing a global corporate wellness brand to life at events
Sodexo Circles is a workplace solutions provider, offering concierge services to some of the most productive companies across the globe.
What we delivered for Sodexo Circles:
- Bringing a global corporate wellness brand to life at events
- Event stand designs
- Brochure design
- Conference video using stock assets
#1
Get to the point.
Marketing expertise at all levels.
You're time is important And so is ours.
Because we can flip between high-level strategy and low level implementation in the same conversation, we can get to solutions more quickly. We can support you as a marketing director one minute or a developer or designer the next.
That broad experience and flexibility means we ask the right questions and generate ideas more quickly, so you can get back to your job and we can get on with creating what you need.
We've seen what happens when technology and speed is prioritised over people and processes; the quality of work is poor, people lose interest and projects stagger along.
We encourage a people-first approach, where real conversations and collaboration are given the space to flourish. Dialogue, honesty and quality time working together allow more ideas to bounce around, more energy to bring things to life and a much higher quality of work.
#2
To us, it's personal.
People working with people.
It's never been easier to find self-serve tools, cheap freelancers and a chatbot that can generate content quicker than you know where to put it.
We know how valuable those tools can be and we use them if we need to - we won't pretend we don't just to charge you more. Our value is in having the experience and knowledge to glue everything together. To know where to start, what to do next, what to focus on and what to ignore.
We'll give you a solid plan and deliver it. Then repeat.
#3
We are the glue.
We'll help you to stitch things
together.
1. Launching a new arm of the business to High-Net-Worth individuals.
Cowgills are an entrepreneurial firm of accountants, offering a holistic range of services to clients across all industries and sectors.
What we delivered for Cowgills:
Messaging and audience strategy for their new Trusts service
Website design and build
Video interviews for site content
Marketing collateral; brochures, leave behinds, wrap arounds
2. Launching a new arm of the business to High-Net-Worth individuals.
Cowgills are an entrepreneurial firm of accountants, offering a holistic range of services to clients across all industries and sectors.
What we delivered for Cowgills:
Messaging and audience strategy for their new Trusts service
Website design and build
Video interviews for site content
Marketing collateral; brochures, leave behinds, wrap arounds
3.Launching a new arm of the business to High-Net-Worth individuals.
Cowgills are an entrepreneurial firm of accountants, offering a holistic range of services to clients across all industries and sectors.
What we delivered for Cowgills:
Messaging and audience strategy for their new Trusts service
Website design and build
Video interviews for site content
Marketing collateral; brochures, leave behinds, wrap arounds
Whether you're looking to launch or relaunch something, or just want more eyeballs, we have the skillset and experience to create and build what will actually work, not just create stuff for stuff's sake.
Fill in the form and we can have a chat:
Got a brief problem you want us to solve?
"It's a fine thing for the trade"...?
We chat about the pros and cons of specialists and generalists including how they fit into this brave new world of tech and tools. We also have a natter about the upsides and downsides of agencies outsourcing work to specialist freelancers, for both the agency and its clients, as well as sharing some hints, tips and a couple of thoughts on a book we’ve just read.